MySpace Aims To Become Entertainment Hub And Tries To Be Cool Again
MySpace was once THE social network to be seen on. Anybody that was into chatting online and sharing updates with friends had a MySpace page and posted to it regularly (sound familiar?). However, the site became as synonymous with spam as it did with social interaction and competitors Facebook and Twitter more than made up lost ground by becoming considerably more popular.
In a bid to redress this balance, MySpace has undergone a major design and functionality change. It has essentially become a social network hub that integrates and synchronises with the likes of Facebook and Twitter as well as content sharing sites like YouTube.
It will reward the trend setters or the people that first identify what is cool by giving them appropriate badges.
Along with the redesign and change of tactic, MySpace has also undergone a logo change as part of its branding change. The Space has been removed from the name implying that it can be My Anything and opening up the doors for members to start creating their own logos for their MySpace profiles.
Whether the changes will work or not remains to be seen but the new design does look good and by becoming a compliment to rather than in competition with Facebook, Twitter, YouTube, and other social networks, MySpace has a good chance of reinventing itself successfully.